Developing international marketing campaign or initiative

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Reference no: EM133879761

Question

It's important these dynamics be considered when developing an international marketing campaign or initiative. In this assignment, it is necessary to play the role of a marketing manager at Coca-Cola. In this scenario, persuade senior executives at the company to expand a new flavor of Coca-Cola internationally. However, this new flavor does not have a diet or zero version yet, and it does have high sugar content.

Show a sample marketing proposal via an infographic on the ethical and cultural considerations when expanding this new flavor to health-conscious markets. The audience for this infographic proposal consists of the executives of Coca-Cola. The infographic must consist of the following:

1. Make up the new flavor of Coca-Cola. What is it? Have some fun with this. What flavor do you think an international market would like?

2. Which target country would you recommend piloting this new flavor? Why would that country be ideal for your new flavor of Coke?

3. What ethical considerations should Coca-Cola make when looking at expanded markets?

4. Provide two recommendations on how Coca-Cola can market this new flavor of Coke within the international market while still adhering to the ethical and cultural dynamics of that country.

Reference no: EM133879761

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