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Developing digital marketing strategy

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Question

Describe the following seven steps of an E-Marketing plan: situation analysis, e-marketing strategic planning, plan objectives, an e-marketing strategy, an implementation plan, a budget, and a plan for evaluating success.

1. Explain each step.

What is the purpose of this step in developing a digital marketing strategy?

2. What are the two most significant aspects of each step in the planning process? What factors should the marketer examine in each of the steps?

3. Overall, how does the planning process help a company to be strategic and competitive?

 

Reference no: EM133879759

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