Develop a marketing strategy for new product launch

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Reference no: EM133823886

Question

A project leader is leading a team of experienced professionals to develop a marketing strategy for a new product launch. However, the manager realizes that the team members lack motivation and enthusiasm to accomplish the project. What is the most appropriate leadership approach the project leader should adopt? Laissez-faire leadership Directive leadership Transformational Transactional leadership

Reference no: EM133823886

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