Develop a marketing plan

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Reference no: EM13779

Prepare a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar. If you select to plan for just one product, develop a plan for two market segments. If you choose to plan for two products, prepare a plan for one market segment for each product. In your plan, cover:

- Current marketing situation with background data on the market, product, competition, and distribution

- Opportunity and threat analysis through a brief SWOT analysis

- objectives with goals for sales volume, market share and profit

- marketing strategy with details of the 4Ps, with justifications for them based on the above.

Reference no: EM13779

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