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Develop a digitally networked strategy

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REVIEW THE FOLLOWING AND RELATE TO OPENING A FOOD TRUCK (Vegan/Veggie):

Using the customer experience model for new-economy decision making (Exhibit 11.5), develop a digitally networked strategy for the business by completing the following tasks:

  1. Customer insight.Identify and explain digital tools that will enable you to collect insights about your current or potential customers. Justify each as appropriate given the market and/or competitive conditions.
  2. Product promotion, customer acquisition, and brand building.Identify and explain digital tools that may help promote products, acquire customers, and/or build your brand. Justify each as appropriate given the market and/or competitive conditions.
  3. Transaction and product delivery.Identify and explain digital tools that will improve transactions and/or product delivery to add to your marketing plan. Justify each as appropriate given the market and competitive conditions.
  4. Customer support and service.Identify and explain digital tools to enhance your customer support and service. Justify each as appropriate given the market and competitive conditions.

Reference no: EM131402965

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