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Customer Relationship Management (CRM)
After reading Lesson 5 Customer Relationship Management and text book readings please complete the exercise described below.
Outline the process of capturing customer data. Based on the interaction between the organization and its customers, vast amounts of information can be obtained. In a CRM system, the issue is not how much data can be obtained, but rather what type of data should be acquired and how those data can be used effectively for relationship enhancement. The channel, transaction, and the product or service consumed, all constitute touch points between a customer and the organization. These touch points represent possible areas within a business where customer interactions can take place and, hence, the opportunity for acquiring data from the customer.
Assume you are the manager for Caesars Windsor. Your boss has asked you to evaluate how the company is using its various touch points (such as its website) to gather customer data. Go to the website for Caesars Windsor (www.caesarswindsor.com ) and provide a detailed critique of how the site is being used to capture customer data. Comment on the types of customer data the website is designed to capture, and explain how those data would benefit Caesars Windsor's operations. Your response is expected to be at least a page long to have fully explored.
during this course we have learned about organizational culture and structure we have spoken of feedback and job types.
1q. describe how minute clinic puts the following promotion strategies to work for them stressing tangible cues using
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What do we mean by the term "second screen" Hint: you can always google it when in doubt. Second Screen means that when you use you mobile device while watching TV
Briefly trace the development and growth of Amazon.com from 1995 to the present through the application of corporate strategies - what types of strategies have these been?
Question: Read the following case study. Diane had obsessive compulsive disorder (OCD) for 26 years, which she has now finally overcome. "My earliest memory of the illness was when I was about eight years old. The symptoms were a fear of stepping ..
How can marketers use consumers' failures at achieving goals in developing promotional appeals for specific products and services? Give examples.
Explain What is a knowledge base and How is it used and it is it effective and Describe a knowledge base
In your opinion,why was the Secret deodorant brand losing its relevance? Describe one way that P&G modernized the Secret deodorant brand?
Discuss channel conflict with regard to distribution
Implementation Of E-Business And CRM
Create your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market
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