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Kamron's Supply, Inc. provides cleaning supplies to the automobile detailing industry. The most popular product is an all-in-one detailing package with several types of cleaning agents, wax, towels, and supplies. Kamron's purchases the all-in-one boxes wholesale by the crate. The cost of each crate (50 all-in-one boxes) is $1,950.
Required information:
Question 1: Determine the operating income of each of the five retail customers. Explain the results.
Question 2: How does this data inform decisions on customer targeting, customer retention, and sales? As a general manager of Kamron's, how would you evaluate the delivery service and sales force?
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