Peer Review Criteria: 5% Marks 5% Choice of appropriate ‘pitch’ material 1 Visual aids of presentation 1.5 Verbal and non-verbal presentation style 1 Connection with audience: level of interest generated in IMC campaign 1.5 Total /5

Presentation: 15% - Oral presentation will be assessed on the following: Criteria Marks 15% Choice of appropriate weighting of material for a pitch, with the objective of generating a positive response to your proposed IMC campaign (pair mark) 3 Visual aids of presentation including demonstration of the four creative productions in the relevant format (mock ups/storyboards etc) (pair mark) 4 Verbal and non-verbal presentation style (individual) including level of reliance on written prompts (notes and/or slides) 3 Connection with audience to generate a positive response to proposed IMC campaign (individual) 4 Appropriate timing: adherence to 5 minute presentation time per student (individual) 1

Production of IMC campaign (minimum four elements or three elements including two media classes) in designated formats. 5 Development of IMC schedule in correct format, consistent with theory and designated budget 5 Scholarly pursuit: reference to at least two academic journals. Presentation of the report in business format including proper Harvard referencing. 2 Detail each group member’s contribution to the assessment 1

ASSESSMENT IS WORTH 40 MARKS Written Report: 20% - Written Assignment will be assessed on the following: Criteria Marks 20% Construction of business overview and identification of targeted audience 1 Development of IMC objectives and budget in accordance with the theory of the unit 2 Selection of at least four IMC elements (or 3 plus 2 media classes excluding TVCs): Outlining of the rationale supporting your selection with respect to recent IMC trends 2 Determination of an appropriate creative strategy consistent with IMC theory 2

Content should display logic and cite examples and theories. You must include: • Research using at least 2 academic journal articles • Carefully select appropriate theories and concepts • Construct an in-depth and analytical discussion • Use evidence and examples to support your work • Write in a clear and logical manner. • Cite all references using the Harvard referencing system • Prepare and format a reference list. Your REPORT should be in proper format and will be assessed on the following criteria: • Quality of analysis applying the theoretical concepts of the course. • Creativity and innovation demonstrated in presenting information. • Professional format with consistent fonts, proper sequence of paragraphs, correct referencing, spelling and grammar.

This will demonstrate your ability to apply the important concepts, processes and models in this unit to development of integrated marketing communications plans and campaigns. The written report should be uploaded in Microsoft word format on Moodle with all student ID’s detailed as the ‘Submission Title’. Report is to be uploaded: • By 11pm on the Friday of Week 6 • A signed cover sheet should be attached to the assignment • If you experience difficulties uploading the assignment, to avoid a late penalty a screen print of the error message and your assignment should be emailed to Janne Palthe by 11pm of date of submission. Your assignment will still require uploading into Moodle for marking.

Report is to be uploaded: • • A signed cover sheet should be attached to the assignment • If you experience difficulties uploading the assignment, to avoid a late penalty a screen print of the error message and your assignment should be emailed to Janne Palthe by . Your assignment will still require uploading into Moodle for marking. Content should display logic and cite examples and theories. You must include: • Research using at least 2 academic journal articles • Carefully select appropriate theories and concepts • Construct an in-depth and analytical discussion • Use evidence and examples to support your work • Write in a clear and logical manner. • Cite all references using the Harvard referencing system • Prepare and format a reference list. Your REPORT should be in proper format and will be assessed on the following criteria: • Quality of analysis applying the theoretical concepts of the course. • Creativity and innovation demonstrated in presenting information. • Professional format with consistent fonts, proper sequence of paragraphs, correct referencing, spelling and grammar.

This will demonstrate your ability to apply the important concepts, processes and models in this unit to development of integrated marketing communications plans and campaigns. The written report should be uploaded in Microsoft word format on Moodle with all student ID’s detailed as the ‘Submission Title’.

Written Assessment Assessment – 4 Written and Oral Assignment with peer review 40% Week 6 Oral presentations in Tutorials 6.1 and 6.2 (plus additional class numbers permitting)