Describes operation that penetrates existing market

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Reference no: EM132096452

1. Which best describes an operation that penetrates an existing market with a lower cost alternative within a short amount of time?

A. Product/service imitator

B. Product/service innovator

C. Focused operation

D. Mass customization

E. Unfocused operation

2. Archer Contracting repaved 50 miles of two-lane county roadway with a crew of six employees. This crew worked 8 days and used $7000 worth of paving material. Nearby, Bronson Contracting repaved 35 miles of four-lane interstate roadway working 10 days with a crew of five employees using $9000 of paving material. Both Archer Contracting and Bronson Contracting rented the same paving equipment to complete their respective assignments, costing each $1500 a day, and labor cost per employee is $160 a day for both companies. Which company is more productive and by how much?

a. Bronson Contracting is more productive by about 16.7%

b. Bronson Contracting is more productive by about 20.9%

c. Archer Contracting is more productive by about 16.7%

d. Archer Contracting is more productive by about 20.9%

e. Archer Contracting is more productive by about 71.3%

3. In which of the following statements concerning customer order fulfillment is TRUE?

A. MTS is a hybrid of ATO and MTO

B. MTO is a hybrid of MTS and ATO

C. ATO is a hybrid of MTS and MTO

D. Answers a & b only

E. Answers a, b & c

Reference no: EM132096452

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