Describe which of the theories mentioned in the chapter

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Question 1. Go through the Advertising Principles evidence excel file that is provided in the module and state as many principles as each of the ads apply/relevant to. Explain how.

Question 2. For each ad, describe which of the (as many as applies) theories mentioned in the chapter applies and how.

Question 3. Do you agree that we are facing the death of the USP? If so, how would this impact on advertising?

Question 4. Find one example of polysemy.

Reference no: EM133489916

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