Describe what do you think of ikeas product strategy

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Reference no: EM1325187

IKEA

Please assist with short answer responses to the questions.

o Describe What do you think of Ikeas product strategy and product range?

o IKEAs plan to have 50 stores in operation in the United States by 2013 is an indicator of the companys optimism about the viability of its value proposition in this country. Do you think they are being overly optimistic?

 

Reference no: EM1325187

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