Describe the structure of radio

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Question 1: Describe the structure of radio, how it is organized, its use as an advertising medium, its audience, and its advantages and disadvantages

Question 2: Explain the structure of television, how it is organized, its use as an advertising medium, the TV audience, and its advantages and disadvantages

Question 3: Outline how advertisers use film and video

Question 4: Determine the difference between interactive media and more conventional mainstream media

Question 5: Explain how the Internet works as a business and as marketing communications

Question 6: Discuss how Internet advertising works

Question 7: Discuss how e-mail advertising works

Question 8: Show how the different forms of interactive and alternative media are changing the way advertising works

Reference no: EM132446872

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