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Describe the strategy that you believe best achieves

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Reference no: EM132157460

Article : $19B 4txt app WhatsApp...omg! By David Collis and Ashley Hartman.

Answer the following Question :

1. Why did Facebook choose to purchase WhatsApp at such an extremely high price? What other options could they have pursued? Would you have acquired WhatsApp at $22 billion?

2. How can management monetize WhatsApp-either directly within the app itself or indirectly through connections to Facebook?

3. Should management allow WhatsApp to operate independently or integrate it into Facebook? Indicate your arguments for each.

4. Describe the strategy that you believe best achieves the potential value of WhatsApp within Facebook.

Reference no: EM132157460

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