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Assignment:
1. Briefly describe the service offering. (include who 1s your target customer, what will attract them to your business, and what will keep them coming back.)
2. Articulate the need for your new service offering relative to what already exists. Indicate whether the service targets an occupied or unoccupied business segment.
o If unoccupied, explain what you will do to distinguish your service relatively to the competition. explain if the gap or business opportunity is open because it is not sustainable or because no one was creative enough to occupy it.
o If occupied, explain how your new service design will successfully compete against the existing offerings.
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