Reference no: EM133868954
Marketing Management
Assignment Process
This assignment is designed to help you learn marketing management through the practical task of preparing a realistic marketing plan.
Group Formation
Students must self-enrol into groups of four (4).
Instructions for joining a group are available on Blackboard.
Product/Service Selection
Choose an innovative product or service that has been on the market for no more than three (3) years.
You may consult with your tutor for approval of your selected product or service.
Assignment Steps and Structure
Once your group has selected a product or service, follow these steps and structure your report accordingly:
Name of the product or service - Be specific and clear.
Introduction - Describe the key benefits offered by the product or service.
Competitor Analysis - Identify two main competitors and present a Positioning Grid.
Target Market - Clearly identify the target market.
Segmentation Analysis - Justify your target market choice using relevant segmentation variables.
Positioning Statement - Develop and clearly state a correct positioning statement.
Product Analysis - Explain the core, actual, and augmented aspects of the product, including its features, functions, and benefits. For services, address aspects of tangibility, production, and consumption.
Pricing Policy - Describe the pricing method used and any potential pricing variations available to customers.
Promotion Policy - Detail the integrated marketing communications mix, including at least two media types in addition to social media.
Distribution Policy - Explain how the product or service will be made available and delivered to customers.
Ensure your report:
Applies marketing models and theories taught at Holmes Institute.
Includes no more than five (5) external references correctly cited using Holmes Institute Adapted Harvard Referencing.
Is submitted as one complete Word document, including the official cover page, report, appendix (with contribution details per member), and reference list.
|
How should the pmhmp manage this side effect
: A 70-year-old woman with Alzheimer's disease is on Donepezil. She complains of vivid dreams. How should the PMHMP manage this side effect?
|
|
History of severe headaches and blurry vision
: Who presents to provider's office at 33 weeks gestation complaining of 3-day history of severe headaches and blurry vision. She reports normal fetal movement
|
|
Why did hollys cataract need to be removed immediately
: Why did Holly's cataract need to be removed immediately? What would have been the consequences if her cataract wasn't removed, or her surgery delayed?
|
|
What is an appropriate next step according to api guidelines
: What is an appropriate next step according to API guidelines? Add antidepressant, increase dose of Lamotrigine, switch to lithium, add a second mood stabilizer.
|
|
Describe the pricing method
: Explain the core, actual, and augmented aspects of the product, including its features, functions, and benefits. For services, address aspects of tangibility
|
|
What is the most appropriate course of action for pmh and p
: A patient who experienced trazodone-induced priapism is now stabilizing and inquiring. What is the most appropriate course of action for the PMH and P?
|
|
Diagnosis of substance use disorder
: For a diagnosis of substance use disorder (SUD) based on the Diagnostic and Statistical Manual of Mental Disorders, fifth edition
|
|
Understanding of infant toddler care principles
: How you would approach each situation with the child. How would you handle the emotional needs of a child during drop-off? What steps would you take to manage
|
|
Legal and ethical use of social media
: legal and ethical use of social media, NMBA Guideline on social media: How to meet your obligations under the National Law.
|