Describe the nature of the product or service

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Reference no: EM133201301 , Length: Word Count: 5 Pages

Assignment - Business Executive Summary Paper

Description - An executive summary for a business is a written version of an elevator pitch. Therefore, I am asking your groups to make an attempt at writing an executive summary. Ordinarily, an executive summary would be the last part of a business plan due to the summary of the rest of the plan. I am not expecting this executive summary to be perfect. I am expecting it to show that your group is on track to complete the business model canvas and be able to describe what your business and opportunity are about.

Just a reminder, an executive summary should be approximately (but no more than) 2 pages. Its purpose is to capture interest of from investors and stakeholders through providing an overview of the business. The executive summary should:

Describe how the business will work (including the governance structure)

Emphasize your key business issues

Describe the nature of the product or service that your organization is offering. Including the competitive advantages vs. the industry

Identify your target market

Describe market trends (growth, decline, stagnation, etc.)

A general background and description of KSA's for the management team

Some basic level financial projections

A financing "ask." What are you wanting from the investors? Think the end of a Shark Tank pitch. (ex. 10% equity stake for $1,000,000)

Reference no: EM133201301

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