Reference no: EM131372419
MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:
Firsts
Trends
Local, quirky personalities
The underdog
Impact on the audience
Something of an unusual nature
Part 1: Pre-Pitch
Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:
Provide a brief overview of the company.
Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).
Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.
Part 2: Writing an Effective Pitch Letter
Write the pitch letter, which should include the following:
An attention-grabbing opening
The "hook"
Background information supporting the pitch
Support materials
The action step
Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.
Part 3: Follow-up and Other Considerations
Describe your follow-up plan.
Discuss the special considerations for pitching a blogger.
Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8-10 pages in length.
Please submit your assignment as a Word document in APA format using the attached TEMPLATE.
Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.
Record promises to revolutionize delivery of health services
: The electronic health record promises to revolutionize the delivery of health services. Identify its advantages and disadvantages for providers and patients.
|
Implement an undo function in your image viewer
: Change your application so that it can open multiple images at the same time (but only one image is displayed at any time). Then add a pop-up menu (using class JComboBox) to select the image to display.
|
Find current example of linear optimization model
: Find a current example of a linear optimization model used in your industry. Describe the industry's needs, including any unique factors, how the linear optimization model was used, and the problem or challenge it addressed. Would you suggest a diffe..
|
Creation of a new housing development
: What length of planning horizon would you recommend for planning (a) the forest resources of a large paper company; (b) construction of a new automobile plant; (c) creation of a new housing development of 15 homes?
|
Describe the media outlet being pitched
: Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:Provide a brief overview of the company.Describe the media outlet being pitched. Include information on its target audience (the media outlet mus..
|
Prepare themselves to avoid disruption to their businesses
: There are several challenges facing managers in the 21st century. Describe in sufficient detail one of the major challenges facing America's managers and what companies can do to prepare themselves to avoid disruption to their businesses?
|
Code of ethics for nurses with interpretive statements
: Silence Kills article. Code of Ethics for Nurses with Interpretive Statements. The Courageous Follower: Standing up to & for Our Leaders- Chapter 1 (followership theory)
|
Social and political conflict in california
: In the postwar era, California became one of the top 10 economies in the world. Explain how/why this happened after 1945. Be sure to discuss at least two industries you believe are significant reasons for this strong economy.
|
Integrating social media into traditional marketing
: In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. Report on the leading edge trends in integrating social media into traditional marketing and advertisin..
|