Describe the internal and external environments

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Environmental Scan Paper

Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.

Determine what competitive advantages each company has and what strategies each company is using.

How does each company create value and sustain competitive advantage through business strategy?

What measurement guidelines is each company using to verify its strategic effectiveness?

How effective are the measurement guidelines that each company is using?

What is a corporate strategy? Why is it important for a small business to identify a corporate strategy? What are possible consequences that a small business may experience if it does not have a defined corporate strategy?

Define risk and how it affects the strategy planning process. In relation to innovation, sustainability, and the global market, how would you decide whether a risk is worth taking the chance on when to create a strategic plan?

Reference no: EM132869131

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