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Quesiton: Chapter 6
1. In your own words describe the difference between segmentation and targeting.
2. Of the five criteria for assessing segment effectiveness (Measurable, Substantial, etc.) which criteria would pose the biggest concern with targeting a "Heavy User" segment for sports drinks?
3. Provide an example of a company that engages in Mass Customization.
Chapter 7
1. Using the book's definition of a value proposition - how would you state DirectTV's value proposition?
2. Why is identifying the competitive frame of reference valuable? How should DirectTV define their frame of reference to avoid marketing myopia?
I work for a VA Clinic ( medical administration)
Develop a Value Proposition for your organization. (Use one or two points of difference. May use a point of parity)
Identify the endpoints that you would use on a positioning map for capturing the positioning of your organization (Where you work).
Hubbard argues that the Fed can control the Fed funds rate, but the interest rate that is important for the economy is a longer-term real rate of interest. How much control does the Fed have over this longer real rate?
Coures:- Fundamental Accounting Principles: - Explain the goals and uses of special journals.
Accounting problems, Draw a detailed timeline incorporating the dividends, calculate the exact Payback Period b) the discounted Payback Period. the IRR, the NPV, the Profitability Index.
Term Structure of Interest Rates
Write a report on Internal Controls
Prepare the bank reconciliation for company.
Create a cost-benefit analysis to evaluate the project
Theory of Interest: NPV, IRR, Nominal and Real, Amortization, Sinking Fund, TWRR, DWRR
Distinguish between liquidity and profitability.
Your Corp, Inc. has a corporate tax rate of 35%. Please calculate their after tax cost of debt expressed as a percentage. Your Corp, Inc. has several outstanding bond issues all of which require semiannual interest payments.
Simple Interest, Compound interest, discount rate, force of interest, AV, PV
CAPM and Venture Capital
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