User Account

All Pages

Describe the dark side of marketing

Assignment Help Marketing Management
Reference no: EM132174407

Question: Marketing professionals promote products and services in order to educate and persuade consumers to purchase them. Many consumers believe that marketing satisfies their needs by developing and promoting products and services that they need. However, some consumers believe that marketing professionals create needs by promoting products that they do not actually need.

Using the readings for this module, the Argosy University online library resources, and the Internet, respond to the following:

• Examine whether marketing creates or satisfies consumer needs.

• Describe the "dark side" of marketing.

• Cite examples of companies that have compromised their ethics or values for increased sales and profits.

Write your initial response in 300-500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.

Reference no: EM132174407

Questions Cloud

Describe two products or services that you have purchased : Describe two products or services that you have purchased recently-one product or service that you feel represented good value for money, and one that did not.
Two long-term goals that may relate to your academic plan : Please list two short-term, two mid-term, and two long-term goals that may relate to your academic plan, your career, and/or your life in general.
Establish phases for the life cycle of your degree project : List up the stakeholders and your stakeholder management plan. Establish phases for the life cycle of your degree project and describe the objectives of phase
Will the partnership be bound by this contract : LAW 6000 - Business and Corporate Law Assessment - Case Studies, LAUREATE INTERNATIONAL UNIVERSITIES. Will the partnership be bound by this contract
Describe the dark side of marketing : Marketing professionals promote products and services in order to educate and persuade consumers to purchase them. Many consumers believe that marketing.
Smart components are in your goal statements : Thus make sure each of these SMART components are in your goal statements.
Do you think the author recommendation is still valid today : The article is about 35 years old, do you think the author's recommendation for standardization is still valid today? Or has advancement in technology altered.
Work on an extensive writing project : How can a team of writers ensure that each member shoulders an equal or fair amount of the work on an extensive writing project
Difference between guidelines and regulations : What is the difference between guidelines and regulations? Where would you look to find rules and regulations in order to meet compliance?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd