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Do you think the author recommendation is still valid today

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Reference no: EM132174405

Assignment: • Instruction to search the Article:

1. Via your student services page, log in to the Saudi Digital Library.

2. After your login with your student ID, search for the following article:

a. Levitt, T. (1983) ‘Globalisation of markets', Harvard Business Review, May-June, 92-102.

b. You may filter results to find articles for the years between 1982-84 so that you could find the article easily.

• Assignment Questions:

Download the article, read it carefully and answer the questions below.

1. In your own words, summarize the article (minimum of 300 words).

2. Levitt's paper is considered one of the most significant articles in International Business. Why do you think it is the case? Elaborate.

3. The article is about 35 years old, do you think the author's recommendation for standardization is still valid today? Or has advancement in technology altered the sphere the of international trade. Defend your answer with suitable examples.

Reference no: EM132174405

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