Describe the coverage strategy you would employ

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Q. Research market coverage and channel membership, compare the applicability of the following statement to convenience goods and to shopping goods.

Assume you are the manufacturer of a new type of electronics products which will sell for over $300 at retail. Describe the coverage strategy you would employ and provide your rationale.

Reference no: EM1383099

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Describe the coverage strategy you would employ : Assume you are the manufacturer of a new type of electronics products which will sell for over $300 at retail. Describe the coverage strategy you would employ and provide your rationale.

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