Describe the challenges faced by the financial manager

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"The primary goal of financial management is to maximize or to continually increase shareholder value. Maximizing shareholder value requires managers to be able to balance capital funding between investments in projects that increase the firm's long-term profitability and sustainability, along with paying excess cash in the form of dividends to shareholders" (Ross et al...2013)

Problem 1: Based on above statement, describe the challenges faced by the financial manager in maximizing shareholder value of the firm.

Reference no: EM132725151

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