Describe how the manufacturer utilizes the marketing channel

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Examine one of your favorite products and describe how the manufacturer utilizes the marketing channels to get the product to you, the end user. Evaluate the company’s distribution channels. What changes would you make (list and describe at least two) and why? Your reply must be at least 500 words PLUS at least 2 references to support your answer. You must use correct APA format (Times Roman 12 pt font and 1" margins). Submit your paper as an attachment.

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Reference no: EM132234161

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