Describe factors that have accounted for sales promotion

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Question: 1. The term promotional inducement has been suggested as an alternative to sales promotion. Explain why this term is more descriptive than the established one.

2. Describe the factors that have accounted for sales promotion's rapid growth. Do you expect a continued increase in the use of promotion throughout the following decade?

3. Why, in your opinion, is the Internet a good medium for offering sales promotions to consumers?

Reference no: EM131917991

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