Are promotions able to reverse a brand temporary sales

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Question: 1. Are promotions able to reverse a brand's temporary sales decline or a permanent sales decline? Be specific.

2. How can a manufacturer's use of trade- and consumer-oriented promotions generate enthusiasm and stimulate improved performance from the sales force?

3. Generalization 5 in the chapter claimed that higher-market-share brands are less deal elastic. Construct a realistic example to illustrate your understanding of this empirical generalization.

Reference no: EM131917987

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