Describe current corporate reputation of the organisation

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Reference no: EM133654504

OBJECTIVE

This project presents you with the chance to explore different initiatives that impact the outcomes of managing corporate reputation and brand equity. In the dynamic landscape of business, these two elements are fundamental to success. While corporate reputation is developed over time through consistent actions and communications, brand equity focuses on the value a company derives from its name and its ability to attract and retain loyal customers. As students recognize the interconnectedness of corporate reputation and equity-crucial pillars for the success and endurance of any business in today's competitive market-they will also gain an understanding of the importance of investigating innovation and employing various integrated channels to effectively manage and support an organization's reputation.

CONTEXT

Choose a company/ an organisation that has recently held a ray of campaigns in view of enhancing the brand equity over the past few years. You will notice that in contemporary business landcape, the digital realm plays a pivotal role shaping corporate reputation, thereafter brand equity. In liue of that, this project requires you to undertake a comprehensive appraisal of the current trends and innovations in digital experiences and their influences on the simultaneous development of brand equity by addressing the following questions:

1. Describe the current corporate reputation of the organisation, and what factors contribution to its formation.

2. Evaluate the recent events, initiatives and campaigns that have positively or negatively impacted your organisation's corporate reputation.

3. Provide an example of successful initiative or campaign employed by the organisation to enhance our brand equity over the past years.

4. Appraise the integrated channels (traditional media, digital media, social media, public relations, and other forms of communication) that were in place during the initiative or campaign in view of creating a unified and synchronized approach towards shaping the perception of an organization among its stakeholders.

5. Evaluate the digital presence that played a crucial role in shaping corporate reputation in the digital age.

Reference no: EM133654504

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