Describe critical factors that drive new product performance

Assignment Help Marketing Management

Reference no: EM133498236

Discussion Post: Managing Products for Business Markets

Cha. Managing Products for Business Markets.
Cha. Managing Innovation and New Industrial Product Development.
Cha. Managing Services for Business Markets.

Initial Postings: Read above 3 topics and reflect on the assigned readings. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each above 3 topics from textbook chapter. Your initial post should be based upon the assigned reading, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion. you have to describe each of above topics. And then

Also, provide a graduate-level response to each of the following questions:

Question A. Identify two business-to-business brands that you would deem to be strong and distinctive. Next, describe the characteristics of each brand that tend to set it apart from rival brands.

Question B. In fast-changing high-tech industries, some firms have a better record in developing new products than others. Describe the critical factors that drive the new product performance of firms.

Question C. As a luxury resort manager, what approaches might you utilize to manage business demand for hotel space?

Reference no: EM133498236

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