Reference no: EM132211734 , Length: word count : 4000
MANAGEMENT FOR DIGITAL
Title: Model and write a management strategy for the content industry
The student has a total of 4,000 words over two sections to describe and model an example management strategy relating to the digital content industry. This report style document will take into account the different activities, business processes, cost-benefit relationships,
people involved, constraints and enterprise-level governance issues.
This project will build upon a series of smaller exercises worked upon during the Module.
Section 1: The Market for Digital Content
The first 1,500 words must be an assessment of the general world market for digital content in which the strategy for the Business Scenario (Section 2) will take place.
Section 2: A Strategy for the Business Scenario
The remaining 2,500 words require the student to directly address and provide solutions to the Business Scenario detailed below.
In Section 1 (1,500 words) you will provide a clear and concise overview of the digital content market as it exists today, with an assessment of how you think it will develop in the next 5 years. You should give greatest focus to the digital content markets (images and
video) addressed in the Business Scenario (Section 2).
In Section 2 (2,500 words) it is important to provide a strong, persuasive argument and justification with a clear rationale for your proposed management strategy.
As the Business Scenario cannot include all relevant information - this would both be infeasible and defeat the object - where additional information is necessary you should describe how you would obtain it (e.g. by asking a user) and make it clear how your strategy
and solutions are based on their hypothetical responses.
Business Scenario
Overview of Poppycock Images
The business to consider in this scenario is named Poppycock Images. This is what their marketing information says about themselves:
Poppycock Images licences images for commercial use in books, newspapers, magazines, adverts, web sites and all manner of other media.
Our images cover a broad range of topics and subject areas which, although coming under the umbrella classification of history, in fact extend far beyond most people's perception of historical pictures. We also carry video and audio content of oral histories.
Our material has traditionally been used in an editorial context to illustrate news stories, magazine articles, documentaries and the like, but today it is increasingly sought by creatives looking for different and stimulating imagery around which to base advertising campaigns or commercial design projects. We mainly offer services to business and corporate clients.
We offer a full digital online service, enabling you to search and order images via the internet. Unlike some of our larger competitors we still offer a very personal, professional picture research service, for those occasions when you can't find what you're looking for, don't have time to search yourself, or are not sure what it is you are looking for. Every time you call Poppycock Images, the phone is answered by an experienced and knowledgeable picture researcher.
We currently have more than half a million images online, most of which are scanned in high resolution and available for immediate download. We continue to add new images at a rate of 500 each week.
About Us
Poppycock Images began life in 1984, and its core philosophy has remained unchanged for over 30 years: to make available and accessible all the wonderful images created for people to enjoy over the centuries which were originally published in books, on posters, in advertisements, or as prints. We also hold video and audio of people telling stories of their lives from history.
You can visit galleries and exhibitions to see art and illustration from the past, but these tend to be dominated by great works of fine art. Poppycock Images provides a unique space through which people the world over can enjoy all the 'ordinary' images which display such
skill and creativity on the part of the artist, and the style, medium and texture of which defined the era in which they were created.
By making these images available to publishers, broadcasters and designers today, we hope to provide an insight into the past for anyone who comes across any of our pictures reproduced in a contemporary context.
In 2014, we celebrated 30 years as an independent family-owned historical picture library. While our core values have not changed, our methods of putting them into effect are almost unrecognisable today.
Attachment:- Project and Scenario.rar