Reference no: EM133897112
Assignment:
Based on the book named "Berkun, S. (2010). The Myths of Innovation", answer the following questions?
1. Describe an example of a prototype discussed in the book that led to a highly profitable innovation and product.
2. The text suggests that innovation happens randomly, and that anyone can stumble across a new breakthrough. Do you think this might happen to you one day?
3. Do great ideas still need to be pitched or can they sell themselves? Offer an example from the text.
4. Name one good innovation that, in your view, had many bad side effects (list what they were).
5. The book suggests that one needs some expertise in order to innovate. How does the book suggest one to develop such expert knowledge before becoming an innovator?
6. What other prerequisites are there for one to become an innovator?
7. The author has included a transcript of a talk he gave in one of the assigned chapters. What was his main point (s) in that section of the text?