Describe american express marketing and branding strategies

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1. Safety costs money, and many managers refuse to invest their money on something that produces no profits. How would you go about convincing your manager he or she is wrong?

2. How would you describe American Express' marketing and branding strategy(ies)? How does it compare to MasterCard, Discover, and Visa?

3. Do you believe "knowledge is power" or that "power is knowledge". Share your thoughts.

Reference no: EM132223211

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Describe american express marketing and branding strategies : How would you describe American Express' marketing and branding strategy(ies)? How does it compare to MasterCard, Discover, and Visa?

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