Competitors as well as open criticism of government actions

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Reference no: EM132223207

Case : Whole Foods Strives to be an Ethical Corporate Citizen .

The Whole Foods CEO has been criticized for his blog posts about competitors as well as his open criticism of government actions. Some are calling for a boycott of Whole Foods products. As a company representative, how would you respond to consumers?

Subject: Business Ethics

WHOLE FOODS CAPITALIZES ON CONSUMER DESIRES FOR ORGANIC FOOD Summary Whole Foods’ market orientation and focus on customer satisfaction makes the company successful in a competitive market. Because Whole Foods products are often more expensive than the competition, the company constantly examines its environment and modifies its marketing strategies to increase consumers’ willingness to spend in its stores. The company focuses on creating a superior product through higher quality and environmental standards. Whole Foods also educates its consumers on the benefits of healthy living. By paying careful attention to changing trends, Whole Foods has been able to identify major concerns and tailor its business practices accordingly.

Reference no: EM132223207

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