Reference no: EM131143240

Assignment 1:

Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

There are very few industries that have the unique economic factor in which the majority of its revenue does not come directly from the customer, but from a third party. This unique economic factor is usually referred to as a private health care insurance company. Third party payers are the commercial, governmental, and health care maintenance insurance companies that help providers manage its patient's accounts.

To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services.

List 3 marketing approaches you would use to target potential patients and health care insurance companies.

Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection.

Find a way to be unique and to add value by bundling services.

Some marketing strategies may include the following:

Direct marketing

Television

Telemarketing

Market to customers and referrals

In addition, you recognize that your contribution to the organization would improve if you joined an association for health care management professional. Choose 1 association that you feel would increase your knowledge in finance, auditing, compliance, or other related area, and discuss the benefits that your affiliation with that organization would bring to Krona Hospital. Also, provide a brief history of the organization, and discuss if they offer professional certification.

Assignment 2

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

In the workplace, employers should create a safe and healthy environment. The Occupational Safety and Health Administration (OSHA) was created to ensure this environment. This week's reading assignment and the M.U.S.E. item OSHA Standards may be helpful in completing this assignment.

For this assignment, you will create a report of at least 600-800 words. You should also research and utilize 2 academic sources in your presentation. In your report, address the following:

Summarize the history and purpose of OSHA

Provide examples of three OSHA standards and how they are observed in the workplace.

Describe a real-world example of an organization that violated OSHA standards and the consequences of the violation.