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Demographic and behavioral segment schemes

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Reference no: EM131321084

Need help with this marketing question. Think of three product categories that you purchase.  In each, how is the market commonly segmented and to which segment do you feel you belong? How would marketing be more or less effective for you depending on the segment?  How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you?

Reference no: EM131321084

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