Define your segment and profile your target consumer

Assignment Help Marketing Management

Reference no: EM133615595

Assignment: Marketing and UX

Learning outcomes:

A. Demonstrate an understanding of the principles of marketing and their applicability.
B. Illustrate the impact of effective marketing programs and marketing plans.
C. Reflect on the importance of user experience in shaping marketing strategy and communications.

Task

Step I: Mission statement: Core message that guides and influences your marketing strategy. Expose and explain the mission statement of the company

Step II: Situation Analysis: Students are to use a variety of theoretical paradigms and models as well as company/market/sector/ or product to analyze the significant changes in the internal and external environments of the case study organization. Major Forces in the Marketing Environment this method comprehensively analyzes external factors that could affect your company.

Once you have a clear picture of your business, you can identify potential markets and products.

Step III: Segmentation, Targeting, & Positioning: Based on the above, you must develop a range of tactic options available to your organization to ensure its success and sustainability. After selecting a product of the companies chosen, you should cover the following points.

Define your segment and profile your target consumer (buyer persona)
Positioning for a concrete product of the company selected

Step IV: Developing Marketing Mix Decisions: At this stage of the strategic marketing process, it's time to focus on the "how" of planning. Your marketing mix is based on the 4Ps, including Product, Price, Promotion, and Place.

Reference no: EM133615595

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