Define the term subculture

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Reference no: EM133874476

Assignment:

A global clothing brand is considering launching a new product line aimed at a specific subculture: the urban streetwear community. This subculture has its own unique fashion trends, language, and values that distinguish it from the broader culture, but still exists within the larger society.

Question: Define the term "subculture" and explain how subcultures, such as the urban streetwear community, relate to the common culture of the larger society. How should the clothing brand approach marketing to this subculture while also ensuring the product resonates with the mainstream culture?

Reference no: EM133874476

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