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Using the book
Pride, William M.; Ferrell, O. C.. Foundations of Marketing (Page 392). South-Western College/West. Kindle Edition.
1. Define supply-chain management. Why is it important?
2. Describe the major functions of marketing channels.
Why are these functions better accomplished through the combined efforts of channel members?
4. Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products most likely to
be distributed?
a. New automobiles
b. Saltine crackers
c. Cut-your-own Christmas trees
d. New textbooks
e. Sofas
f. Soft drinks
8. Identify and describe the factors that may influence marketing channel selection decisions.
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From the e-Activity, assess how well the communication process worked in this specific negotiation. Determine the impact of the barriers to communication in this particular negotiation. Provide a recommendation to prevent this situation from occur..
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Identify the front-room and back-room services for the following organizations. Could these services be improved by increasing or decreasing the degree of customer contact?
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