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HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday seasons. For this assignment, please complete the following:
1. What steps can this company take to diversify its portfolio?2. Define diversification and its necessity in risk management.3. Discuss at least 5 steps to diversify the card business.4. Please give at least 6 suggestions of how and where funds can be allocated for new investments.
The extent of the benefits of portfolio diversification depends on the correlation between returns of securities. Briefly discuss the relationship between the portfolio risk and coefficient of correlation.
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