Reference no: EM132293390
Assignment 1: Marketing and the Health Care System
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:
1. Determine the direct impact of marketing for the health care provider you selected.
2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
3. Outline a marketing strategy for the health care provider you selected.
4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
• This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Describe the health care system and the role of marketing.
• Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
• Use technology and information resources to research issues in health services marketing.
• Write clearly and concisely about health services marketing using proper writing mechanics.
Assignment 2: Competition, Marketing Mix & Pricing
For this assignment, use the same health care provider as in Assignment 1.
Write a four to six (4-6) page paper in which you:
1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites. Strayer Library has many qualified journal resources.
Your assignment must follow these formatting requirements:
• This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
• Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
• Analyze the users of the health care system.
• Describe the various tools of the marketing mix available to health care providers.
• Use technology and information resources to research issues in health services marketing.
• Write clearly and concisely about health services marketing using proper writing mechanics.