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Define current segmentation

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Reference no: EM131113639

Access and read the following Harvard Business Review case study: 

  • https://hbr.org/product/royal-bhutan-airlines-drukair/an/W12124-PDF-ENG (Mulholland, 2012) (HTML webpage file/Adobe Acrobat PDF file) 

Case Study Analysis

 Prepare your response, addressing the following items:

    1. Perform a strengths, weaknesses, opportunities and threats (SWOT) analysis for Drukair. Create and include a graph showing each component of your SWOT. Defend your rationale with quantitative and qualitative data found in the case. 
    2. Define current segmentation, including strategic and target segments. 
    3. What opportunities are there for Drukair to increase its business? 
    4. What recommendations do you have for the CEO?

Reference no: EM131113639

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