Decides to assess short-term effects of marketing activities

Reference no: EM132136120

1. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose ?

Customer awareness

Shareholder value

Perceived quality

Market share

2. When marketers combine an existing brand with a new brand, the product is called a __________.?

master brand

sub-brand

parent brand

family brand

Reference no: EM132136120

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