Customers that have previous purchased products outright

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Reference no: EM132181494

A furniture store with 10 locations is considering using CRM to increase sales to customers that have previous purchased products outright and/or have financed products through the chain's credit arm. As a stellar store manager, you have been handpicked by the CEO to help with this initiative. Write a 2-3 page memo to the CEO brainstorming what CRM strategies you might use, how the company might benefit and what type of system or data collection (or previous data collection) the company could use to gather information and put the information together in a platform. Write your memo to the CEO Four sustansive paragraphs.

Reference no: EM132181494

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