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Customer satisfaction surveys but do they measure loyalty

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Reference no: EM132435327 , Length: word count :- 350

Respond to the following in a minimum of 350 words:

Question 1: Customer satisfaction surveys are everywhere, but do they measure loyalty? Review the attached "Building, Measuring, and Profiting from Customer Loyalty" article. Briefly summarize key points from this article and discuss strategies for earning and measuring customer loyalty. (250 words)

Question 2: How can marketing managers best promote consumer adoption of a new product? (100 words)

Reference no: EM132435327

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