Customer satisfaction - qualitative vs quantitative

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Customer Satisfaction - Qualitative vs. Quantitative

Customer satisfaction is extremely important for the long-term goal of any organization. Each customer segment is unique, and we need to know how to measure their level of satisfaction.

What is the difference between qualitative and quantitative measures regarding customer satisfaction? Is one approach more reliable than the other? Please provide an example or two.

Reference no: EM1350468

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