Customer relationship management

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Reference no: EM132241811

1. What is customer relationship management (CRM)? How are firms integrating this information into their marketing and general business practices? Provide an example of CRM in a firm.

Please write personal perspective. Please type it up, because hand writing is sometimes hard to understand.

2. Think about a situation in which you were either having to deal with an angry customer while working OR you were the "angry" customer in a situation with a company. What caused the situation? Who was at fault? How could this have been avoided? Min 100 words.

Reference no: EM132241811

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