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This case analysis is designed to encourage you to analyze the product and distribution strategies of Starbucks Corporation, the Seattle based company. The company sells specialty coffee around the world and its stores offer coffee and tea beverages, packaged roasted whole bean, ground coffees, and various food products such as pastries, breakfast sandwiches and lunch items. It also licenses its trademarks through licensed stores, and grocery and national foodservice accounts. Starbucks operates about 21,366 stores in 65 countries.
Briefly describe the current product and distribution strategies of Starbucks, both domestically and internationally.
What lessons Starbucks learns from its expansion in China and UK? If Starbucks is going into Indian market, can the lessons from China and other countries like UK are applicable to India? If so, how? If not, why?
Evaluate the branding image of Starbucks and its importance in facilitating the company’s global expansion.
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