Creates buzz for an organization-person or product

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We often hear people say that PR "creates buzz" for an organization, person, or product. But what does that mean--and is buzz a technical term? What is public relations? What do public relations practitioners do? Many people have a vague idea about what public relations is: Is it "damage control"? Is it marketing? Is it media relations? Is it event planning? Yes, PR includes those functions, and many more. What PR pros do often depends on client, organization, setting, and industry trends. This week's reading, discussion, and presentation will help to define public relations, as well as offer some insights on how the public views the field of PR.

Reference no: EM133840238

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