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Assignment "Positioning and Branding"
• Review the readings and lectures for this week.
Create the Positioning and Branding portion of the Marketing Communications Plan using the business and information presented in the case study.
• In 400-600 words, answer the following: Determine branding for the restaurant. Does the restaurant need a new brand and/or name? Explain. Design a logo. (This may be scanned into a pdf document)
• In 400-600 words, create the positioning statement for the restaurant.
• Using feedback, update and make changes to the previous section of the plan.
• Adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.
Attachment:- Reading.rar
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