Reference no: EM132206182

Sam Barrume has just returned from a European vacation where he enjoyed the various sights, food and drink. Based on his experience he wants to create a new line of beverages, Specialty European Beverages, including wine, beer, and spirits from all the European countries. Right now, MBBD has a very small selection of beverages from Europe which he gets from his regular distributor. Sam is interested in making this a major part of his line-up at MBBD – he is thinking about one-third of his overall sales as he grows this specialty line over the next several years. Sam has written a memo/email asking Elephant to do a preliminary analysis of the issues and challenges of procuring these products from Europe and writing a report on this international procurement effort. Read the memo, do the research and analysis and write a report to Sam. Your Deliverable: a report that provides 1. Analysis of the three basic options that S. Barrume has suggested: MBBD imports directly, MBBD finds an importer and works with them, or MBBD contracts with a 3PL company a. Provides high-level comparison with appropriate details along with discussion answering the questions for each of these three options b. High level comparison of costs, timing of shipments and inventory as specified 2. A recommendation regarding the overall feasibility of MBBD taking on the project. a. Highlight key issues and risks b. Should MBBD proceed with a detailed decision analysis? Explain your reasoning.