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Create a new tagline for product

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Chapter 5

1. Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the consumer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.

Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

Please use references below plus any other reference. Please cite within the text. Paragraphs must be at least 3 sentences.

References
Wright, R. E. (2008). TARGETING, SEGMENTING AND POSITIONING THE MARKET FOR COLLEGE STUDENTS TO INCREASE CUSTOMER SATISFACTION AND OVERALL PERFORMANCE. College Student Journal, 42(3), 891-894.

Chin-Feng, L. (2002). Segmenting customer brand preference: Demographic or psychographic. The Journal of Product and Brand Management, 11(4), 249-268. Retrieved from https://search.proquest.com.ezproxy1.apus.edu/docview/220592057?accountid=8289


Attachment:- Tanner.pdf

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The article consist the strategies to be followed while selling any product in market. It also describes how to re position the product and compare with the buying criteria of customer. This article is developed in Microsoft word.

Reference no: EM131284815

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